Markets / Naperville
West suburbs · DuPage and Will Counties
Marketing design for Naperville agents
A large, established suburb with a river-walk downtown and a deep supply of newer custom homes, where good marketing has to stand out in a busy inventory.
The market
Naperville spans two counties and is one of the largest cities in the state, with a downtown built along the DuPage River and the Riverwalk. Older homes near downtown and the historic district give way to subdivisions built from the 1970s onward, many with substantial custom and semi-custom homes on generous lots.
With so much comparable inventory on the market at once, presentation does a lot of work here. Listings that look alike in the MLS are separated by the quality of their photography sequence, their brochures and how clearly they explain what makes one home different from the one around the corner.
What sells here
- Custom and semi-custom homes from the 1990s onward
- Older homes in and around the downtown historic district
- Townhomes and condominiums near the Metra BNSF stations
- Newer construction toward the south and southwest
What the marketing has to do
- Feature sheets that make the real differences between similar homes obvious at a glance.
- Consistent social series for agents carrying several listings at once in the same area.
- Copy focused on the property and its setting, never on who the home is for.
Neighborhoods and nearby
Downtown Naperville · Naperville Historic District · Riverwalk · Ashbury · White Eagle · Tall Grass · Lisle · Wheaton
Listing in Naperville?
Tell us about the property and your brokerage. We will come back with a scope and a quote.